At Blue Hour Studios, Jules has supported over 25+ influencer campaigns since June 2025.
Most Notable Campaign
Blue Hour Studios assisted Shark Beauty's launch of their Shark Glam hair styler. This campaign consisted of 50+ creators across micro to mega tiers, including Olandria Carthen from Love Island and Chrishell Stause from Selling Sunset. This campaign exceeded client goals garnering over 65M views and organic press from media publications.
At Kaplow, Jules assisted several client accounts including Forbes, HearingLife, Madison Reed, Target, and Stanley.
Industry Flags for Client
Mattel Toy Flag
Pottery Barn Halloween Decor Flag
Mr. Beast Flag
Internship Final Project
Researched and presented information about Gen Z's media consumption affecting their consumer habits. Project includes informative statistics and trend forecasts as well as tactics to reach the Gen Z audience.
With the Penn State Bellisario College of Communications Strategic Communications team, Jules developed several content pieces for the institution's social media platforms
Jules assisted in creating the college's TikTok page from the ground up. Her efforts helped the page reach 500+ followers. Content includes student advice, event coverage, and resources for students to utilize.
Featured TikTok Posts
Bellisario Students x PSU Football
Views: 13.6K
Likes: 648
Comments: 4
Shares: 27
COMM in the Capital x
Bob Martin
Views: 14K
Likes: 1320
Comments: 31
Shares: 180
Donald P. Bellisario Section
Views: 1041
Likes: 74
Comments: 0
Shares: 2
Bellisario Students
Involvement Fair
Views: 1316
Likes: 73
Comments: 0
Shares: 2
Success in the City Outfits
Views: 1386
Likes: 97
Comments: 2
Shares: 7
Success in the City
Views: 2308
Likes: 268
Comments: 1
Shares: 4
Jules was awarded the Kaplow scholarship from the New York Women in Communications organization. She was one out of eleven other students within the Scholar 2024 class and had the opportunity to attend the 2024 Annual Matrix Awards.
Students are selected due to demonstrating academic achievement, leadership, and a keen interest in a career in communications.
Jules participated in the Bellisario College Harmelin Media Innovation Challenge. Students were challenged to create an idea with a PR/advertising campaign for Sheetz to potentially utilize.
The objective of the competition was to see how the use of AI can impact the outcome of a campaign's development. Jules' team was unable to utilize AI, however they still placed 2nd among seven particpating groups.
VALLEY Magazine is Penn State's premier student-run life and style magazine.
Jules has been a team member of the Public Relations Division since Spring 2023 and eventually became Public Relations Director for Fall 2024-Spring 2024
Featured TikTok Posts
Summer Session Dorm Tour
Views: 401K
Likes: 19K
Comments: 95
Shares: 495
VALLEY Mag x PSU Collab
Views: 73.8K
Likes: 1.9K
Comments: 19
Shares: 115
Brands We Partnered With
Analytics Debrief
Fall Semester 2024
At CommAgency, Jules assisted two clients:
Penn State All-Sports Museum and the
Penn State Earth and Mineral Sciences Museum.
Penn State All-Sports Museum
For the All-Sports Museum, Jules produced several short-form videos for the client. The content highlighted specific artifacts in the museum along with spotlighting Penn State athlete alums.
Penn State NCAA Women's Volleyball Trophy Unboxing
Views: 195K
Likes: 8.9K
Comments: 19
Shares: 285
Most Notable Post
Penn State Earth and
Mineral Sciences Museum
For the Earth and Mineral Sciences Museum, Jules and her team developed an in-depth strategic plan for the institution to use when rebuilding their social media platforms.
Strategy Doc Presentation
Strategy Document
Happy Valley Comm is Penn State's only student-run communications agency. Students have the chance to work with real-world clients to develop and produce communications materials like social media posts, campaign ideas, etc. Clients range from non-profits, student organizations, local businesses and more!
In spring of 2024, Jules was placed on the Gardner's Candies account. In fall of 2024, Jules became an Assistant Account Executive for the consulting team which included clients such as David's Dough, Go State Designs, and ENTI Ambassadors.
Gardners Candies - Spring 2024
Consulting Team - Fall 2024
Campaign Book
Campaign Books
Class Projects
COMM 372 - Digital PR
Digital Enterprise Final Project
COMM 420 - Research in Ad/PR
Social Media and
Student's Happiness
COMM 450 - Digital Advertising
Haus Labs Digital Advertising Pitch
COMM 473 - PR Campaigns (Capstone Class)
Daily Collegian Campaign Pitch